ec4u-tool comparison with the average results of all other participating companies in Karlsruhe, offers simple and pragmatic approach to the identification of strengths and weaknesses in the CRM landscape in addition helpful 17.03.2011 – the CRM specialist ec4u expert consulting ag supports companies with an online check in, to analyze the effectiveness of their CRM systems. For this, participants to navigate through four categories with a total of 50 questions covering the entire relevant aspects of existing architecture for customer management. The topic categories include strategy & BI-management, CRM processes, technology & performance and staff & skills area. Starting from the individual answers of the participant, the tool determines then the trend action in the undertaking concerned. The results represented in a tripartite system of traffic light, where the red color indicates a high and urgent need for optimization. The other two colors indicate that at present either only medium (yellow) or no urgent (green) Improvement initiatives are needed.

The user can then print out the results of the entire CRM efficiency check to use them for designing concrete measures or further discussion in the internal teams. Benchmarking is also the user, the individual results are compared with the average of all other companies, who have participated in the SelfCheck. This differentiated analysis companies receive a comparatively simple and pragmatic approach, to identify potential problem areas and action requirements in just a few minutes in the different levels of performance for the practice”, David D. Laux, Chairman of the ec4u Board describes the benefits. To the free CRM efficiency check: info-corner/selfcheck-to the crm efficiency / about ec4u expert consulting ag ec4u expert consulting ag, headquartered in Karlsruhe, Frankfurt, Zurich, Munich and Pfaffikon is one of the leading companies for services in the areas of Customer relationship management (CRM) and business intelligence (BI) in the German economy. The targeted combination of business and IT expertise ec4u supports customers in all industries in establishing sustainable, an individual competition superior customer relationship management holistically, pragmatic, from a single source. ec4u offers its customers best practices in the areas of on-premise CRM, business intelligence (BI) and real time decisions (RTD), CRM on demand, application integration architecture (AIA) and service oriented architecture (SOA) and master data management (MDM) with a focus on Oracle and Microsoft as the most powerful software partner.

The services are complemented by the strategic and professional CRM Consulting (strategies for marketing, sales and service). Among the customers are E.g. Arcor, Bosch ST, Deutsche Bahn, Deutsche Post, Deutsche Telekom, Integralis, MEWA, RWE, Swisscom and ZKB. of think factory groupcom GmbH Wilfried Heinrich Pastorat Street 6, D-50354 Hurth phone: + 49 (0) 22 33 61 17-72 fax: + 49 (0) 22 33 61 17-71